Friday, July 6, 2012

Writing Articles Improves Positioning Your Website Or Blog In The Search Engines


In general, search engines position your blog or website, depending on inbound links to your site, inbound links coming mainly from important sites. Well, one of the most effective ways to get inbound links to your website is by writing and publishing articles.

The more inbound links you can lead your blog or website the higher the achieved positioning for your site or blog. And the fascinating thing about this method to get links to your website is the fact that this is accomplished without any cost. Yes, you can write and publish the amount of items you want and the only cost will be, the time spent and of course the mental work to write your articles. Remember that if you are writing about a subject that is not his total dominance, will also require the research work. But you can be sure that both your time and mental work, worth it when it comes to writing and, above all, if it helps you position your blog or website in search engines.

When writing your articles, do not forget the importance of using appropriate keywords. This must be done both in the title of the article, as in strategic parts of the body of your article. Do not, however, overuse keywords, it could be considered as junk (SPAM), by search engines and harm. Proper use of keywords in your article, allows a direct search engines to direct people to your articles, whether they are on your website, blog or publication in any directory. Therefore, be sure to put on each article you publish, the necessary links to your website or blog, so that through these links, readers are led to your site or blog, which is the main objective.

This article would not be complete without mentioning where can you post the articles you write and how. First, if you own a website with your own domain and hosting (hosting), you can create a blog dedicated to the publication of articles and publish articles in it all related to a particular topic. It could also have your own blog on any platform like WordPress or Blogger, which are free platforms to design your own blog.

The other alternative, although excellent, has certain restrictions to publish, are "directories" of articles. These directories are specialized websites that anyone publish articles, even without having your own website or blog. There is a lot of these directories, which you must register before posting and since has been attached to them can publish the number of items you want. I mentioned some of these directories have restrictions, among which not publish duplicate content, that is, items that have already been published. This means that some owners of directories require that our products are unique and not copied or reproduced. Other restrictions that I have found some of the directories which are public, include the title of the article, only in the location shown in the format provided by the directory owner, that article does not contain any words written entirely in CAPS (as in this case), there is no double spaces. All restrictions have to publish a directory on it, they may be found in the section of "conditions" which is published on the website.

Do not forget. Your articles should be, as well as interesting, useful to your readers. An article should not become an advertisement for your product or website. If you do that will cause readers to immediately abandon your article. Although, when we use the items as a means of positioning or advertising, those are the main objectives, it is also true that our readers deserve respect and we must give them content and useful information and quality in our products. For the achievement of our objectives, we must use ethical strategies, as is the fact that they can leave access links voluntarily.

If your content is quality, you can be assured that your readers will remain within item until the end of it. Let the end of it or placing links to your website, blog or product you plan to promote. Even in the site for the links in the directories is called "resource box", you can place links to any free product you wish to offer, in order that people subscribe to your list of subscribers.

Something important to mention in this article is the importance of writing and publishing articles, even when not count on a website or blog to position. Some people have asked me to write and publish articles which do not even have a website or blog which should attract the attention of search engines. The most common reason is to bring prospective customers or products or services of others that we are promoting, what internet marketing is known as "Affiliate Products". In this case, the links are left in the article is not to our web site or blog, but to that of others, but in any case, always obtain a benefit if people directed to this website, blog or product come to buy, because there are very important commissions involved. Another reason for publishing articles without a website or blog is, let us know in the internet network of experts in a topic. In this case, when people do a search related to the topic on which you write, will be directed to your article and you will be known as the author thereof, for which might leave your email, Facebook profile, Twitter, YouTube or other social network, if people wish to contact you.

Let us briefly. Write and publish articles, help position our web site or blog in search engines. This, primarily inbound links that can be achieved, since these inbound links, especially when they come from websites or blogs important, the attention of search engines. This obviously helps increase traffic to our web site for free.

You should pay special attention to the use of effective keywords for which there are many tools that help to know what are those keywords that people are using to search.

Even if you do not have a website or blog, always be interested in publishing articles, either to be known as an expert in any subject or to promote the product of an owner that offers commissions to advertise their product, in which case you should only leave a link of this product in your article.

Finally, if you believe that writing is very difficult, I suggest you start writing and publishing at least one article per week and go posting more as you gain practice. At least prompting, your website or blog will be positioned in search engines and receiving traffic on its website, which will benefit your business.

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