Definition and nature of advertising

We define advertising as a paid personal communication, promotion of ideas, goods or services carried out by a promoter named.

The first feature of advertising is to be communication. Hence there is a transmitter, a message, a Middle and some receivers. The ad tries to convey a message using different media.

Paid advertising is communication. If a newspaper speaks of our company in an article is not about advertising. If the newspaper in a story or article we will quote because our company has created a story.

Differentiate the work of public relations that is published. One of the typical activities of public relations is to get our company to appear in the media and appear in a positive way. A work of the Public Relations Department is to send press releases and information relevant to newspapers, radio and television about our organization.

Promotion of ideas, goods or services. Advertising is therefore promote and facilitate the work of bringing these ideas, goods or services to citizens. Usually when it comes to the issue of advertising the first thing you think is in the advertising of products.

Advertising of Products. It is true that a significant portion of advertising is to advertise products. Car advertising, detergents or perfumes are a good example of product advertising.

In modern economies increasingly become more important the Services. Banks, hospitals, universities, lawyers provide services to society. As a country's income rises a most important part of the economy are services.

And there is also advertising that seeks to promote ideas. Publicity campaigns against snuff, the General Directorate of Traffic for drivers to exercise caution or drug campaigns are examples of promotional ideas. Another issue is that some of the anti-drug campaigns are examples of bad publicity and sometimes it is not known whether they favor or against. The following example is a good campaign against drug use.

Promoter identified. Legally in most countries, the advertising must be distinguished from the goods when it comes to press or regular programming of Radio and Television. Citizens have the right to know that some of the information provided by a medium is advertising. Advertising is done by companies or organizations that are identified as sender of the message.

I am a person interested in the issues of advertising and marketing your own business and I have neon signs london where you can find several companies on advertising.