The Death of E-mail Marketing and Rise of RSS? What can you do?

The recent announcement that AOL and Yahoo! will start to charge e-mail marketing for shipping thousands of email messages delivered through the pay-me-to-deliver email Goodmail program, e-mail marketing is rocking all over the world and at the same time making die-hard RSS fans proclaim the death of e-mail marketing.

It 's certainly a fact that AOL and Yahoo! announced they will begin the implementation of this pay-me-to-deliver Goodmail program and cost $ 02.05-$ 10 per thousand e-mails sent to ensure delivery.

But does it really mean for e-mail marketing? And 'the end of the world as we know it? And RSS is really ready to take the throne for the direct delivery of content and direct marketing?

A] IS NOT 'THE END OF THE WORLD AND CERTAINLY NOT THE END OF E-MAIL MARKETING

While the shipping e-mail will certainly increase the cost of mail delivery, it is still too early to tell if it's actually going to drive down ROI.

Depending on your e-mail metrics, the increase in delivery could actually help you increase your ROI, even considering the more e-mail campaign costs. This is by all means certainly a time to begin a careful analysis of email metrics and calculating what these changes may mean specifically for you, before you actually start getting worried.

And 'finally now also a fact that website optimization, to ensure an increase in visitors to customer conversion rates, will be critical to achieve profitability online.

The important point at this time is that you start the measurement and analysis, finding ways to adapt to the changes ahead for the world of e-mail marketing. It is not the end of the world, but just another problem of adapting marketing.

B] TO BEGIN WITH THE PROGRAM OF MARKETING RSS

But adapting to new rules of internet marketing is not only about how to optimize your e-mail programs and web site conversion rates, but also finally start marketing with RSS, if you have not already done so.

For those new to RSS, the simplest explanation is that RSS is a tool that gives you the advantage of providing content to 100% without problems associated with spam and other filters, such as AOL and Yahoo! have announced that will start using. And the best thing about RSS is that it can also be free to apply and certainly free to provide.

But if you have not started with RSS marketing program yet, now is the time.

First, consider these marketing tactics for integrating RSS with your current e-mail marketing programs:

1. Use RSS to announce each new issue of your e-mail e-zine, which become available in full on your website.

2. Provide a separate RSS feeds for articles that you post via e-mail e-zine and get them to your subscribers when items will be available without them having to wait to receive them in your e-mail newsletter. The same goes for the news section if you have one.

3. If you publish content in very different categories of topics via e-zine, provide a separate RSS feeds for each of these topics. Take another look at the elements that we listed above that a typical e-zine might include. Each of these elements could in fact become a stand-alone RSS feed.

4. If you're doing e-mail autoresponder marketing, provide those same autoresponders as RSS feeds, allowing visitors to subscribe to both the e-mail or RSS delivery channels to receive the content itself.

5. If you have your own affiliate program, make sure that your affiliates can also subscribe to your affiliate notices via an RSS feed, not just e-mail. Basically, all you do is duplicate the same content you're sending e-mail address into an RSS feed.

6. If you are sending the special notices or updates for your existing customers via e-mail, create a special limited access RSS feeds to deliver those same updates via RSS as well.

Further information on integrating RSS and e-mail address is available here: http://rssdiary.marketingstudies.net/content/rss_and_email_1_how_they_can_work_together.php

These are obviously only some of the options for using RSS in your marketing. To get the most from this channel will be necessary to implement the entire 7-Step RSS Marketing Plan:

1. Start using RSS as an End-User

2. Organize your RSS Feeds

3. Create a list of RSS Marketing / Publishing Requirements

4. Use this list to choose a publishing tool and create your first RSS feed

5. Properly Promote your RSS feeds through their own channels

6. Promote your RSS feeds through external channels

7. Implementing Metrics RSS Content Syndication and program

You'll get more free information on the 7-Step RSS Marketing Plan with all the specifications here: http://rssdiary.marketingstudies.net/content/the_7step_rss_marketing_plan.php

C] BECOMES A MULTI-CHANNEL MARKETER

And finally, do not forget that multi-channel strategies work best. This simply means that you should only use e-mail or RSS ONLY, but rather use them, and all other channels together.

Rok Hrastnik ......