Friday, August 17, 2012

Marketing Mix - The Four P of Internet Marketing


The marketing mix is ​​a popular term used to describe the main components in any marketing campaign. The four Ps include product, price, promotion and place. Internet marketing is no different. The only difference with online marketing is the environment in which the marketing is done.

The product:

The easiest way to find a product to start marketing online is through affiliate products. Affiliate marketing is when someone sells a product that is not of their creation to a percentage of sales. There are thousands of traders who are prepared to allow the marketing opportunity to promote their products. Markets as a Clickbank affiliate, Commission Junction and Share A Sale are great places to find products to promote.

The price:

The prices of products sold online affiliate are usually preset. Traders are practically their own research to find out what customers pay for a given product. Marketers are then given a percentage of that sale. The choice is left entirely to marketing products that he or she wishes to promote based on commission levels.

The Place:

The site is the most obvious of the marketing mix. The obvious answer is the Internet. Being able to market on-line makes the playing field for marketers unlimited. Depending on the product promotes a marketer can use literally all over the world as a target market using the Internet.

Promotion:

There are various internet marketing techniques that can be used to generate an audience of a product. The techniques are most effective SEO (Search Engine Optimization), PPC (Pay Per Click, email marketing, article marketing, I think article marketing is the easiest form of online marketing to start your aspirations Internet marketing,. It is free to start and you can also used to promote both email marketing and SEO .......

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