Practical Article Marketing - Using your article resource box as a tool of Ultimate Traffic

Article Marketing is a great way to drive traffic to websites and blogs if you know what you are doing in your resource box.

If you do not know what you're doing, you may end up wasting time and make a mess of things.

At the end of each article

At the end of each article is an additional section called the resource box, or sometimes called Bio Author. The objective of your article is to give your prospects useful information that leads them right into this small section of text in which you can include links to your websites and blogs.

How to mess things up

The problem arises when the writers take the term Author Bio too seriously and begin to tell the reader everything about themselves and their accomplishments. This is great if you are looking for an ego stroke, but it's a disaster if you want to create traffic, build your list and make profits.

Another trap here is to believe that the resource box is the place to convince the reader that you are an expert. Here's the bottom line - if you do not have the reader believe in the body of your article that you are an expert, it is too late by the time they are reading the resource box, if you are reading at all.

Think of it this way - if you start your resource box with information about you, the reader is like announcing "The article is now over and you can leave." Not exactly the result you want, right?

What to do instead

The most important thing to remember is that the resource box flows right out of this article and is actually the next step. You get the next paragraph?

So, you want your article to scroll right to the resource box and a call to the prospect of getting good information from you in exchange for their email address.

When you did your job well for the time your prospect reaches the end of your article are eager to obtain more information from you and Boom! there is the link for more information.

2 more tips

Whatever you offer in your resource box make sure it meets these two requirements:
1) The offer is tied to just read their article. I know it sounds so obvious, but you should see some of the things I see.

2) The offer is a sample of a product that can offer them later. When you enjoy the sample, are much more likely to invest in the product.

A good resource box goes like this: ......